Brand Identity
Strategy, logos, color systems, and brand guidelines that scale with your business growth.
Crafting Your Vision Into A Brand And Web Design That Wins
Your Vision, My Expertise. Let's Build a Brand That Stands Out.
Brands I've Had the Pleasure of Working With
Delta Mechanical Seals
VelQuest
Agfa Healthcare
Commonwealth of Massachusetts
BMI
Flash Global Logistics
Specialty Commerce Corp
Delta Mechanical Seals
VelQuest
Agfa Healthcare
Commonwealth of Massachusetts
BMI
Flash Global Logistics
Specialty Commerce Corp
From Code to Creative: A Developer's Approach to Brand & Web Design
Hi, I'm Dean. With over two decades of experience in web development, I bring a unique technical foundation to the world of brand and web design. My journey has given me an inside-out understanding of what makes a website not just look good, but also perform flawlessly.
Today, I channel that deep expertise into helping small local businesses tell their story through compelling visual identities and professional websites. My goal is to create a look and feel that you'll love and that will attract more of your ideal customers.
I believe great design is the perfect marriage of creativity and functionality. It's about creating meaningful connections between your brand and your customers, built on a rock-solid technical framework. Every project I take on is an opportunity to help a business owner achieve their dreams with a brand that is both beautiful and built to last.
My Process
Discovery & Research
We start by understanding your business, goals, target audience, and competitive landscape. Through detailed questionnaires and strategy sessions, I uncover what makes your brand unique and what your customers truly need.
Strategy & Planning
Based on our discovery, I define your brand positioning, messaging hierarchy, and project scope. We'll establish clear objectives, map out a project schedule, and define success metrics to ensure we're building something that drives real business results.
Creative Development
This is where the magic happens. I create visual concepts, iterate on designs, and develop your brand identity or website. Every design decision is strategic, purposeful, and aligned with your business goals.
Build & Implementation
For web projects, I transform designs into functional, responsive websites. I focus on clean code, fast loading times, and seamless user experiences across all devices and browsers.
Launch & Optimization
We launch your project with careful testing and optimization. I ensure everything works perfectly and provide you with the tools and knowledge to manage your new brand or website effectively.
Review & Support
After launch, we review the project's performance and impact. I provide ongoing support, answer questions, and help you maximize the value of your investment in professional design.
Services I Provide
UI/UX & Web Design
Site architecture, responsive UI, and production-ready design systems that convert visitors into customers.
Creative Direction
Creative leadership across campaigns, content, and product launches that tell your brand story.
Selected Works
Note: Clicking on project links will open the projects in a new browser tab.
Ready to Win? Let's Build Your Brand.
I’d love to learn about your goals, challenges, and what success looks like for you. Share as much context as you can—this helps me prepare meaningful next steps.
- Project type or problem you’re solving
- Any timeline considerations
- Brand maturity (new / refresh / expansion)
- Links or references (if relevant)
Your info is kept private and only used to respond to your inquiry.